Challenge

The clinic had expertise and patient trust in the offline world, but no structured digital presence or growth funnel. Patients couldn’t easily discover services online, inquiries were scattered across phone and WhatsApp, and there was no system to measure campaign ROI or patient acquisition cost. The task was to build a doctor-centered digital brand and create a pipeline that converts awareness into booked appointments.

Strategy

We developed a doctor-focused website with clear treatment pages, optimized for SEO and local intent searches. A multilingual-ready structure was paired with an AI chatbot for 24/7 triage and FAQ handling, reducing admin workload. For acquisition, we built a Meta Ads funnel targeting local and regional audiences, designed to push leads directly into a CRM pipeline. The CRM was configured for business intelligence dashboards, giving the clinic clarity on lead sources, conversion rates, and campaign ROI.

Approach

  • Website: Fast, mobile-first, SEO-optimized landing pages for services and doctor profile.

  • AI Chatbot: Handles patient FAQs, schedules inquiries, and routes leads to WhatsApp/CRM.

  • Meta Ads: Precision targeting for FTR services (rehabilitation, physical therapy programs), with pixel & CAPI integration for tracking.

  • CRM & BI: Pipeline tracking every patient inquiry from ad click → chatbot → CRM → appointment. Dashboards for cost per lead, conversion rates, and revenue contribution.

  • SEO: Keyword clustering for treatment + city combinations, blog content calendar, and structured data for healthcare.

the process

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Website Analysis

A doctor-focused site was built for Uzm. Dr. Şafak Günaydın, with clear treatment landing pages and a structure aligned to SEO and local intent.

Keyword Research

Targeted keyword clusters were developed around rehabilitation and physical therapy services, mapped into both on-site SEO and Meta Ads targeting.

Content Writing

Pages and blog posts were created to support authority, educate patients, and feed the SEO + ad funnel with consistent treatment-related content.

Patient Journey Setup

Meta Ads were integrated with pixel + CAPI tracking, while an AI chatbot and CRM pipeline were connected for real-time patient routing and business intelligence.

Bilge Hastanesi FTR Şafak Günaydın

gallery

Snapshots from the live platform — showcasing the website, AI chatbot, Meta Ads pipeline, and CRM dashboards powering the clinic’s digital growth.

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HiCare Digital Şafak Günaydın Footer

results produced

The digital ecosystem we built for Bilge Hastanesi’s FTR Clinic turned awareness into measurable outcomes — from higher patient conversions to clear ROI tracking through CRM dashboards.

75%

CONVERSIONS— 75%

Website + chatbot + ad funnel integration increased the lead-to-appointment conversion rate by 75%.

90%

ROI — 90%

Meta Ads with CAPI tracking and CRM dashboards delivered a 90% return on ad spend, verified through business intelligence reporting.

 

95%

MORE TRAFFIC

SEO clustering around rehabilitation and treatment keywords boosted organic visibility, driving 95% more qualified traffic.

 

100%

SUCCESS RATE

All leads routed through the AI chatbot and CRM pipeline reached the clinic team with zero drop-off, ensuring full SLA compliance.